Adacta and BE-terna Team up to Help Insurers Benefit From Improved Customer Experience and Organisational Efficiency

Adacta and BE-terna Team up to Help Insurers Benefit From Improved Customer Experience and Organisational Efficiency

Adacta and BE-terna are pleased to announce they have entered a global strategic partnership, combining Adacta’s leading insurance platform AdInsure with BE-terna’s Insurance Cloud CRM and Power Platform. Based on their future-proof technology, this alliance will allow insurers to completely transform their sales and customer care activities and prepare them for the digital age.

Digital is on the rise. New technologies and new market players along with changing customer expectations are forcing insurance carriers across the world to redesign their customer-focused processes. However, modern technology is a prerequisite to this change. To improve customer experience and drive operational agility, efficiency, and savings, insurers can now turn to two leading solutions on the market, Insurance Cloud CRM and AdInsure insurance platform.

BE-terna’s Insurance Cloud CRM empowers sales, marketing, and customer services teams with all the data and tools they need to exceed their customers’ expectations and build end-to-end business solutions that completely reinvent their daily operations. When it comes to the core insurance processes, flexibility, scalability, and comprehensive functionality are equally important. Adacta’s AdInsure insurance platform supports the entire insurance value chain, from product development to sales, claims, and reinsurance, while its strong integration capabilities facilitate connections to emerging technologies, partners, or service providers.

“There is no doubt digitalization is often driven by the ever-changing customer expectations. But in the process of transformation, we must consider users too,” said Boris Bajic, CEO of Adacta. “And when it comes to insurance teams, we want them to have the flexibility to design their work process to reflect their specific needs. With AdInsure they can either build or bring in other solutions, such as Insurance Cloud CRM, that will empower their teams, serve their customers better, and consequently, gain a competitive edge on the market.”

Adacta and BE-terna are no strangers. The two companies have joined forces while working with DVA, Germany's highly specialised industrial insurance broker for transport solutions and large construction projects.

“World is becoming flat and transparent; companies can offer services in almost any geographic location while customers are empowered to make informed purchase decisions. With increased pressure to digitize and search for differentiation, companies are looking for the best of breed solutions from specialised vendors. However, there is no silver bullet and integration of multiple systems can result in individual pieces falling apart, resulting in high costs, inefficiencies, and disruptions to day-to-day operations. BE-terna and Adacta’s partnership is bridging the gap between the best, providing customers with two specialised solutions that seamlessly work as one,“ said Blaž Strle, COO, member of the management board BE-terna.

The two companies will demonstrate the tangible results of their new alliance at the upcoming webinar entitled “How to digitize claims to drive efficiency and customer experience”. The webinar will take place on 18 March at 2:00 PM CET. Register here.

About BE-terna
BE-terna, an innovative provider of digital technologies, cloud services and tailored end-to-end business solutions, helps companies around the globe to transform their business, empower people and drive change while serving their customers. As a full-service provider, BE-terna specialises in driving digital transformation and optimising business processes based on the Microsoft and Infor cloud platforms.

BE-terna offers and combines best-in-class ERP, CRM, HRM and data analytic products to create industry-specific and customer-centric solutions.

BE-terna is a member of the Microsoft Dynamics prestigious club, ‘The Inner Circle’, which honours high-performing partners for their commitment to developing innovative solutions based on Microsoft technologies and represents the top 1% of Microsoft Dynamics partners worldwide.

About Adacta
Adacta is a leading software provider for the insurance industry. Its insurance platform – AdInsure – provides Life and P&C insurers with a future-proof way to streamline their operations and processes. Since 1989, Adacta has spent decades helping insurance organizations grow their digital capabilities and drive increased profit. Their mission is simple: Empower tomorrow’s industry leaders to realise their potential through technology

About AdInsure
The AdInsure insurance platform is the digital foundation your business needs to keep up with industry changes. It connects and supports all your teams, helping you work smarter, launch products faster, and provide modern customer experiences.

About Adacta Partner Program
The Adacta Partner Program provides you with long-term engagement and partnership opportunities with life and non-life insurance companies. It is an opportunity to increase revenue from services and license margins, take part in joint marketing campaigns, and get pre-sales support from leading industry experts.


Hi, we’re Adacta—a leading software provider for the insurance industry. Our insurance platform, AdInsure, gives Life and P&C insurers a future-proof way to streamline their operations and processes.

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