EasyInsure Goes Live with AdInsure to Accelerate Growth and Build a Scalable Insurance Business

EasyInsure Goes Live with AdInsure to Accelerate Growth and Build a Scalable Insurance Business

eazy.insure, a rising player in the Romanian insurance market, has successfully gone live with AdInsure, the modern core insurance platform from Adacta. The go-live marks the completion of the first phase of a strategic initiative to establish a full-scale digital foundation that will support EazyInsure's growth ambitions and strengthen its position in the Romanian insurance market.

EazyInsure set out to implement a future-ready insurance platform capable of scaling rapidly, launching new products quickly, and driving operational efficiency across all key business areas. The project was completed in less than half of the year, with the Motor products line successfully going live in April 2025.

The implemented AdInsure modules support a comprehensive range of insurance processes, including sales and underwriting, policy management, claims, billing, commissions, accounting, and document management. This full-featured rollout enables eazy.insure to operate efficiently and flexibly while maintaining internal control over key configuration and development tasks.

Cristian Ionescu, CEO of EazyInsure, commented:

"Our mission is to streamline internal processes so that our insurance solutions become more accessible and the end-user experience is simple, efficient, and reliable. Partnering with Adacta allowed us to do just that to build an operational backbone, that empowers our team, improves efficiency, and accelerates our products’ speed to market. We’re proud of what we’ve achieved together and excited for the opportunities ahead."

Ioana Frincu, CIO of EazyInsure, added:

"Adacta's agile delivery model enabled a high degree of flexibility throughout the project. With requirements evolving alongside development, both teams collaborated closely to rapidly define processes, validate configurations, and adapt in real time. By leveraging AdInsure's out-of-the-box capabilities with Eazy's forward-thinking and efficient approach to process definition, the project minimized custom development and stayed firmly on schedule."

Alexander Solomonov, CCO of Adacta, added:

“EazyInsure exemplifies the kind of insurer we built AdInsure for: ambitious, hands-on, and ready to scale fast. From day one, our collaboration was dynamic and focused. Going live in such a short time with such a broad scope is a testament to what's possible when the right platform and the right mindset come together.”

Beyond the technical deployment, EazyInsure's experienced IT team has taken an active role in shaping the solution. Following Adacta's partner onboarding training, the team is now independently configuring key components of the AdInsure platform, such as overseeing modules and managing integrations to support evolving business needs. The company is already preparing to extend the platform with additional product lines, including Household and MTPL, further demonstrating the solution's flexibility and scalability.

This successful launch positions EazyInsure to respond quickly to market changes, scale operations efficiently, and build competitive products in one of Eastern Europe's fastest-evolving insurance markets. Customers can expect faster response times, more personalized products, and a seamless digital insurance experience from quote to claim.

About Adacta and AdInsure

Adacta is a leading software provider for the insurance industry. Its insurance platform offers insurance organizations a future-proof way to streamline operations and processes. Adacta's award-winning solutions are tailored for P&C, commercial, life insurers, and insurance brokers and are regularly recognized by Gartner, Celent, ISG, and Everest Group.

About EazyInsure

Eazy Asigurări is a Romanian insurance company, fully registered and regulated by national authorities. It is part of the investment portfolio managed by D Craig Holding, founded by the Dragic family. At Eazy, our mission is to streamline and automate insurance processes, delivering a fast, accessible, and seamless experience for our clients in every interaction with our products www.eazyinsure.ro

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