Sep 21, 2015
30.9.2015 | Belgrade | Serbia
Shine in the Age of the Customer: How Can an Insurance Company Benefit from CRM?
Speakers from PwC, Microsoft, Adacta and AXA talked about how to improve customer experience, streamline sales, marketing and customer service processes and become a customer centric insurance company.
Insurance companies all over the world are trying to optimize internal resources, ensure compliance with regulations, improve customer experiences for customers who are more and more educated, demanding and digitally savy. Selecting the right IT solution to support this pocess is not an easy decision to make.
With this in mind, Microsoft and Adacta organized a half-day conference, where experts from the industry talked about how customer relationship management can help insurance companies optimize resources, recognize new sales opportunities and deliver a better customer experience. There were 30 representatives from different insurance companies at the event.